Rich in vitamins and essential fatty acids, CBD is the latest buzz-worthy ingredient in beauty and skincare products and regimens. From Milk Makeup’s cannabinoid-infused mascara and brow gel, to Evio Beauty Group’s recent announcement of a strategic partnership with Aurora Cannabis, weed is ready to take over prime shelf space in the beauty world.
CANNABIS GETS A MAKEOVER
Thanks to the healing power of CBD, cannabis is getting a glow up.
The result? Consumers are benefitting from the plant’s growing role as an ingredient in health and wellness products.
With anti-inflammatory properties, vitamins A, D, and E, and a host of essential fatty acids, CBD — or cannabidiol — is finding its way into luxury and everyday makeup and skin care.
Read on for more on this budding sector of health and wellness.
THE OL’ SWITCHEROO
CBD mascara. CBD massage oil. CBD brow tint.
The beauty world is starting to embrace cannabidiol for its health benefits and anti-inflammatory properties.
Eager to look into this growing trend, one writer decided to take her entire regimen and replace it with CBD-based alternatives.
What she realized is that many of the cannabis stereotypes are misleading or otherwise false, which opened her up to a wonderful new world of natural ingredients, inviting aromas, and genuinely satisfying products.
Check out her full experience, and find out why she’s onboard with the CBD buzz.
IT ALL COMES DOWN TO PACKAGING
The Cannabiz is booming, but the projected $22 billion (!) in US annual sales by 2020 won’t solely be from dried flower.
CBD — the little cannabinoid that’s making waves in beauty and skincare — is on track to exponentially increase its value, from $202 million in 2015 to $2.1 billion by 2020.
And using clean packaging with nary a pot leaf in sight, beauty companies are incorporating the non-psychoactive cannabinoid (and even a lil’ THC in some cases) into their products, and seeing major traction.
WOMEN WE LOVE: BRANDI LEIFSO
“As a woman, particularly when you’re in tough circumstances, you dream smaller,” says Brandi Leifso, CEO and founder of Evio Beauty Group.
“We need to start dreaming bigger, because I never in a million years thought I would be where I am now.”
At 21 — and living in a women’s shelter — Leifso started her cosmetics line Evelyn Iona, with no funding and a catalogue of items that didn’t yet exist.
Fast forward to 2018, and Leifso has seen her brand featured in Sephora’s Accelerate program, and has recently entered into a strategic partnership with Aurora Cannabis to develop both hemp seed oil and CBD-infused cosmetic lines.
ELEVATE YOUR BEAUTY ROUTINE
You’ve read that CBD is a great way to infuse vitamins and fatty acids into your routine. But where should you start?
Realistically, get out there and explore! The nutrients found in CBD are great for both your hair AND skin, making a simple CBD moisturizer or natural shampoo already a sound investment for your beauty regime.
From massage lotions to conditioning mascaras, the cannabinoid is even finding its way into many products you wouldn’t expect.
Read on for more green-minded inspiration.