Our Mission

Our mission is to create premium lifestyle brands whose best-in-class hemp-based health and wellness products to empower people to transform their lives. In short: we’re here to help people.

We believe in the healing qualities of the hemp plant. We aim to bring these qualities to the mainstream consumer and offer them products that can improve their quality of life.

Our Ecosystem

With our in-house properties – Cultivate Kind, Vu Labs, Life Bloom Organics and Karezza –  RISE company ecosystem comes full circle: one group, organized vertically, bringing best-in-class resources in-house to build strong brands, apply best practices to each step in the process, maximize efficiencies and quality control, and establish ourselves in a rapidly growing market.

Cultivate Kind was born from the traditional CPG agency world, and brings over 30 years of consumer marketing experience and brand launch strategy to the RISE portfolio.

Vu Labs is our own California lab with full QA performing all our product formulations, manufacturing, product packaging and fulfillment.

Our proprietary ‘Nano’ hemp formula is used for our 2 in-house brands: Life Bloom Organics and Karezza. All SKUs are available at retail stores and online.

Executive Team

Our international team brings together a unique set of experiences and perspectives to address the needs of the modern wellness consumer.

Ryan Rocca
President

Ryan Rocca

President

Ryan has in-depth experience in cannabis-based product development, manufacturing and distribution earned previously as President and CEO of Cultivate Kind and Managing Partner of Life Bloom Organics. Ryan adds an important knowledge and expertise of the biggest and most sophisticated cannabis market in the world to RISE.  

Robert Lelovic
Chief Financial Officer

Robert Lelovic

Chief Financial Officer

Robert, (CPA, CA) has over 18 years of financial reporting, corporate governance, compliance and risk management experience with a significant portion of those years working with one of the world’s largest professional services firms. Robert has a long history of working with both mature and emerging companies ranging from technology and biotech to consumer and industrial products.

Rachel Andersson
Chief Marketing Officer

Rachel Andersson

Chief Marketing Officer

Rachel is dedicated to brand pathfinding: using research and experience to develop the best brand messaging, market execution, and systematic tactics for success. Her background includes consumer marketing programs, brand communications, partnerships and go-to-market strategies in the worlds of fashion, retail, food and beverage, music, entertainment and automotive brands.

Andy Dang Vu
Chief Product Specialist

Andy Dang Vu

Chief Product Specialist

Andy previously served as Partner of Life Bloom Organics and the creator behind all RISE products. He is a veteran in consumer product development and production, as well as a seasoned hemp farmer.

Mike Kish
Vice President, Sales

Mike Kish

Vice President, Sales

Mike has decades of experience in both corporate and agency settings, developing and implementing sales programs across multiple consumer platforms. Mike has been able to integrate a cross-functional approach to driving sales via distribution strategies, retail support programs and strategic partnerships.

Our Board

Our board provides direction and oversight to bring in top investors who understand the power of brands in the new industry footrace.

Scott Secord
Executive Chairman & Director

Scott Secord

Executive Chairman & Director

Scott achieved rapid revenue growth as CEO of Pointstreak Sports Technologies from 2009 to 2015, earning awards that included Deloitte’s Technology Fast 50 Winner in 2012 as one of the fifty fastest growing technology companies in Canada and Deloitte’s Technology Fast 500 Winner in 2014 as one of the 500 fastest growing technology companies in North America.

Ryan Rocca
President & Director

Ryan Rocca

President & Director

Ryan has in-depth experience in cannabis-based product development, manufacturing and distribution earned previously as President and CEO of Cultivate Kind and Managing Partner of Life Bloom Organics. Ryan adds an important knowledge and expertise of the biggest and most sophisticated cannabis market in the world to RISE.

Michael Campbell
Director

Michael Campbell

Director

Michael is a veteran of private investment and corporate management, incubating and managing early stage resource, healthcare and technology companies.  He has extensive experience in equity and debt financing, M&A and commercial and operational matters. Mike served as General Counsel and Corporate Secretary for Intellipharmaceutics International Inc., a Nasdaq and TSX listed pharmaceutical company specializing in the research, development and manufacture of novel and generic controlled-release drugs. 

Ashwath Mehra
Director

Ashwath Mehra

Director

Ashwath is the CEO of the ASTOR Group, a private investment and advisory business, working in the fields of Real Estate, Mining, Tech and Biotech. He spent many years in the commodity trading and mining business, owning buying and selling companies over 30 years and has substantial experience in the industry. Ashwath is a director of several companies, both public and private in both executive and non-executive roles. He also devotes significant time to non-profit activities in the fields of healthcare and education.